Effective Date: 29 July 2026

Introduction

Welcome to Dash (“we”, “our”, “us”).

Dash is operated by Campbell Ruby Ltd, a company registered in Scotland (Company Number SC421376).

We are committed to protecting your privacy and handling your personal information responsibly in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy laws.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights.

Data Controller

Campbell Ruby Ltd
Company Number: SC421376

Email: hello@dash.pet

Website: https://dash.pet

If you have any questions about this Privacy Policy or how your information is handled, please contact us using the details above.

Information We Collect

Depending on how you use our website and app, we may collect:

Information You Provide

This may include:

·         Name

·         Email address

·         Password (stored securely using industry-standard encryption)

·         Contact information

·         Messages you send us

·         Newsletter preferences

·         Information you voluntarily enter about your dog(s), including:

o   Name

o   Breed

o   Date of birth or age

o   Weight

o   Medical information you choose to record

o   Dietary information

o   Activity records

o   Notes and reminders

Providing dog information is optional but may be required to use certain features.

Images

Some features allow you to upload or take photographs for AI-assisted identification.

Examples include photographs of:

·         Plants

·         Foods

·         Mushrooms

·         Insects

·         Skin conditions

·         Animal waste

·         Foreign objects

·         Other items relevant to your dog’s wellbeing

Images are analysed using artificial intelligence to provide educational guidance and safety information.

Where possible, please avoid uploading photographs that contain identifiable people or unnecessary personal information.

Automatically Collected Information

When you visit our website or use our app, we may automatically collect:

·         IP address

·         Browser type and version

·         Device type

·         Operating system

·         Approximate location (where available)

·         Pages viewed

·         Time spent using the service

·         Referring website

·         Diagnostic information

·         Crash reports

·         Performance data

This information helps us maintain, secure and improve Dash.

Cookies

We use cookies and similar technologies to:

·         Keep you signed in

·         Remember your preferences

·         Improve website performance

·         Understand how visitors use Dash

·         Measure the effectiveness of marketing campaigns

Where required by law, we will ask for your consent before placing non-essential cookies.

You can control cookies through your browser settings.

How We Use Your Information

We use your information to:

·         Create and manage your account

·         Provide Dash’s services and features

·         Personalise your experience

·         Deliver AI-assisted guidance

·         Process subscription payments

·         Improve our products and services

·         Respond to enquiries and support requests

·         Send newsletters and updates where you have chosen to receive them

·         Detect fraud, abuse or security issues

·         Meet legal and regulatory obligations

We do not sell your personal information to third parties.

AI Features

Dash uses artificial intelligence to provide educational pet care assistance.

This includes features such as:

·         Food safety guidance

·         Image recognition

·         General health information

·         Behaviour and training information

·         Educational pet care content

AI-generated responses are intended for informational purposes only.

They are not veterinary advice, diagnosis or treatment, and should never replace professional advice from a qualified veterinary surgeon.

Although we continually work to improve accuracy, AI systems can occasionally produce inaccurate, incomplete or outdated information. Users should always exercise their own judgement and seek professional advice where appropriate.

Legal Basis for Processing

We process personal information under one or more of the following lawful bases:

·         Performance of a contract

·         Legitimate interests

·         Legal obligation

·         Consent (where applicable)

Marketing Communications

If you subscribe to our newsletter or choose to receive marketing communications, we may send you:

·         Product updates

·         New feature announcements

·         Educational articles

·         Promotions

·         Pet care resources

You may unsubscribe at any time using the unsubscribe link included in every marketing email.

Third-Party Service Providers

To operate Dash, we use carefully selected third-party providers who may process personal information on our behalf.

These currently include services provided by:

·         Ghost – website hosting, content management and email newsletters

·         GoDaddy – domain registration and DNS services

·         Google and Google Cloud – analytics, APIs, maps, location services and other cloud services

·         OpenAI – AI-powered assistance and content generation

·         Anthropic (Claude) – AI-powered assistance and content generation

·         Lovable – application development and hosting platform

·         Stripe – secure payment processing for subscriptions and purchases

These providers process information only where necessary to deliver their services and are expected to maintain appropriate security and privacy safeguards.

We may also disclose information where required by law or to protect our legal rights.

International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we take appropriate steps to ensure your information remains protected through recognised legal safeguards, including adequacy regulations or approved contractual clauses where required.

Data Retention

We retain personal information only for as long as reasonably necessary to:

·         Provide our services

·         Maintain your account

·         Meet legal and tax obligations

·         Resolve disputes

·         Enforce our agreements

When information is no longer required, it will be securely deleted or anonymised.

Data Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration or destruction.

While we strive to protect your information, no internet-based service can guarantee absolute security.

Children’s Privacy

Dash is intended for users aged 18 and over.

We do not knowingly collect personal information directly from children.

If we become aware that we have collected personal information from a child without appropriate authority, we will delete it as soon as reasonably practicable.

Your Rights

Under UK data protection law, you may have the right to:

·         Access your personal information

·         Correct inaccurate information

·         Request deletion of your information

·         Restrict or object to certain processing

·         Request a copy of your information in a portable format

·         Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at:

hello@dash.pet

If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO).

Third-Party Websites

Dash may contain links to external websites or services.

We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or business operations.

Any updates will be published on this page together with the revised effective date.

Contact Us

Campbell Ruby Ltd
Company Number: SC421376

Website: https://dash.pet

Email: hello@dash.pet